We all know that the future of digital marketing rests on the hands of smart speakers, and the content we can produce for smart speaker marketing. However, with the variety of smart speaker brands we can use, we need to know which of them are the most effective in the marketing process.
So, when it comes to things like Google Home vs Amazon Echo Dot, which one should we be using? Which one is better for the short, focused marketing that we can utilize to become a part of everyone’s day-to-day life? And which brand is going give us more bang for our buck?
That’s where we come in! In order to make the best decision about which smart speaker is best for your digital marketing, you need to know all the facts about each one in order to make the most educated and effective pick. The argument of the Google Home vs Amazon Echo Dot boils down to what each smart speaker can offer you, how they play into the flash briefings that marketers are using, and which one is more cost effective in the long run.
Google Home vs Amazon Echo Dot: What Each Can Do For You
Before we can go into the specifics of digital marketing with smart speakers, we need to discuss what each smart speaker can offer and how they differ from each other. In the debate of Google Home vs Amazon Echo Dot, we’ll tackle the Google Home first.
The size alone of the Google Home makes it easy to work into any living space. It’s small, compact, and easy to add into any setting. Plus, the size allows you to add more than one speaker into the same room, giving you a full surround sound effect from the source of multiple Google Home devices.
With nothing more than your voice, you can have your Google Home device help you with everyday tasks from news alerts to weather alerts and even things like turning the television on when you come home from a long day at work. On top of the ways it can help you around the house, the Google Home is compatible with nearly 5,000 smart home devices! With over 150 brands to choose from, you never have to worry about your Google Home’s ability to sync up with any device you might be using for another task, making it seamless in the way that it fits into your life.
The Amazon Echo Dot, however, works a little differently. A product of Amazon, you know what you’re getting when you order their smart speaker—your own personal assistant, Alexa! Alexa can tell you anything you need to know: current events, news updates, scheduled events on your calendar, and any piece of random pop culture trivia you might need on the spot.
The Amazon Echo Dot also allows you to connect with other devices and software, allowing you to multitask with ease. Additionally, like the Google Home, the Amazon Echo Dot is small in size, allowing it to blend into any environment you want to set it in. With how amazingly their design allows you to enjoy the Amazon Echo Dot in any part of your life, it’s hard to see why you’d want to choose any other smart speaker option, and the use of Alexa—and Amazon’s flash briefings—makes the world of digital marketing easier than ever before.
Google Home vs Amazon Echo Dot: Flash Briefings
When it comes to what works better for your digital marketing strategy—Google Home vs Amazon Echo Dot—it’s hard to see a major difference right off the bat. However, Amazon has an upper hand that Google still has in the works, and that’s flash briefings.
What are flash briefings, you might ask? In tandem with the smart speaker industry, flash briefings are the future of digital marketing and building a larger outreach for your business audience.
In short, a flash briefing is a short audio clip that allows you to explain your business, give a little tip to the people listening, and allow them to come and find you for more information. Usually a minute or less in time, flash briefings allow digital marketers to reach people in an entirely new way—through smart speakers!
Flash briefings are easy to tune into when you’re using an Amazon Echo Dot, as Alexa can subscribe and download to as many flash briefings as you’d like. Then, when you play your news clips and updates every morning, Alexa will play you your flash briefings, allowing digital marketers to get into the minds—and homes—of potential clients without having to be there to do it.
The amount of time it takes to get these flash briefings together is just under two hours at the beginning of any month, letting you enjoy the rest of your time with your other marketing strategies as your flash briefings get the job done all on your own. It’s easy to see why it’s the future of digital marketing and why smart speaker content is rising up the ranks of trends you have to be a part of.
They work great in garnering a stronger and more diverse audience from a variety of untapped places. The market is wide open, and there’s no reason that any digital marketer shouldn’t be taking advantage of this while the spots are still open and while it’s not over-saturated with other marketing content. You could be the pioneer in your niche before anyone else with flash briefings!
Google Home vs Amazon Echo Dot: Google’s Answer
It’s important for you to know just how accessible flash briefings are. There’s no need for a fancy recording studio in your own home, and there’s a simple process that goes into making your flash briefing the most effective it can be.
With just sixty seconds to get your message across, you need to have your plans mapped out ahead of time. That’s where the use of the Amazon Echo Dot comes in handy. Listening to other people’s flash briefings can certainly give you an idea of what to create for your own, as well as giving you as a marketer a way to connect to other digital marketers in your field. Keeping up with the competition as well as supporting friends is important in an industry as busy and fast-paced as this one.
What does the Google Home offer instead of these flash briefings? Google Home can be an amazing and innovative way to reach out to your audience. With the amount of devices that your Google Home can connect to, there’s no reason why you can’t connect it to either another smart speaker—allowing you to cross-stream content from a variety of sources—or things like your smartphone, which allows you to tune into important things that you keep up within the digital marketing world.
The Google Home, as stated, can fit into any room in your home; therefore there’s no reason why you can’t carry it with you from place to place in order to get the most out of your morning announcements. Connect your smartphone to your Google Home to hear the latest digital marketing podcast from your favorite business owner. Allow yourself to enjoy a Facebook Live or Instagram Live with the feedback pouring through your incredibly designed Google Home device. Don’t be afraid to tune into a YouTube live stream that gets you in on the action with a device that allows you to carry the volume from room to room with how responsive the Google Home smart speaker can be.
The Choice Is Yours: Google Home vs Amazon Echo Dot
So, Google Home vs Amazon Echo Dot—which one is better for your digital marketing strategy? It has to be the Amazon Echo Dot. Both devices are innovative for what they can do and for the future of digital marketing as a whole. However, right now, the Amazon Echo Dot has a larger presence in the world of flash briefings, and working with something so incredible isn’t something any digital marketer can afford to miss out on. However, it should be stated that Google Home is in the works to sync up with Amazon, allowing them to also stream flash briefings.
Regardless of how you choose to reach your audience, though, it needs to be reiterated that smart speaker marketing is the hottest new trend. If you are a current digital marketer and you’re not finding a way to either create these amazingly innovative flash briefings or find a way to make sure that the content you are producing is available in a format that can be streamed through a smart speaker device, you are not taking advantage of the larger smart speaker space and the future of digital marketing.
Google Home vs Amazon Echo Dot, in the end, comes down to the preference of how you want to reach your audience. Flash briefings are, undoubtedly, the future of how we connect with people in their homes with minimal effort and maximum results, and to not capitalize on this amazing opportunity while it’s here would be silly for anyone to pass up on! We encourage that you try both and see what results are the best for your brand and your business.
It doesn’t always have to be a competition between right and wrong. Sometimes, you can have what’s best for your business by making a collaborative effort on the smart speaker marketing scene to see what is giving your business the most effective results, and that’s truly all that matters! Create content, make sure you’re engaging in the best way possible, and reach out to people to find that untapped potential you couldn’t reach before. That’s how you succeed with smart speaker marketing.